Signatures (logos) and guidelines

General Notes

To ensure the integrity of the Federal Identity Program (FIP) signatures and symbols, the following general criteria applies:

•  they may not be altered in any way;

•  they should be displayed in generous open space, free from close association with any interfering or distracting elements;

•  they may not appear on a visually conflicting background;

•  when presenting the signature and the Canada Wordmark, they should be displayed as two distinct elements; and

•  the Canada Wordmark may not form part of a headline, phrase or sentence.

Language Versions

When using the Foreign Affairs and International Trade Canada or Government of Canada signature, both languages must be presented. The signature logos must be bilingual on all applications; they cannot be split or used as separate language versions on unilingual products. The flag and two languages as provided are a single image and cannot be broken up, rearranged, or be presented in a different manner.

Language Versions and Location of Use

The use of English first or French first language versions of the DFAIT or Government of Canada signature depends on the language of the product, and the location of use.

•  Unilingual English products should carry the English first, French to the right language version.

•  Unilingual French products should carry the French first, English to the right language version.

•  Bilingual products should generally carry the English first, French to the right language version if there is a single version for Canadian or International use.

•  Bilingual products primarily for a Quebec or predominately French language audience should carry the French first, English to the right language version.

Placement of FIP Images

Although there is a degree of latitude in the placement of the FIP images, in general the Canada Wordmark should appear on the bottom right of a product, with the DFAIT or Government of Canada signature appearing on the bottom left, or top left.

Size of FIP Images

The relative size of the Canada Wordmark and the DFAIT or Government of Canada signature must be in proportion to each other. A general guide for balancing the size of the logo elements is that the height of the lower case letters of the Canada Wordmark should equal the total height of the DFAIT or Government of Canada signature or 15% more.

FIP Red

When reproducing the FIP red colour, the official red used by the FIP (Federal Identity Program) is defined as follows:

FIP red: General Printing Ink, No. 0-712; Inmont Canada Ltd., No. 4T51577; Monarch Inks, No. 62539/0; or Sinclair and Valentine, No. RL163929/0.

Other acceptable reproductions of the red can be gained by using PANTONE Red 032.

This red's Cyan/Magenta/Yellow/Black composition is as follows:
Cyan: 0%
Magenta: 91%
Yellow: 87%
Black: 0%

Designers, publishers, and other users are requested to respect the usage guidelines for all images available for download here. Questions concerning the application of the FIP images should be addressed to the Communications Services Division.

Saving signatures

Right click on the image and from the drop down menu, click on 'Save picture as' and choose a folder on your computer to save it to.

The Foreign Affairs and International Trade Canada Signature

The DFAIT signature incorporates a modified Canadian flag and the Department's name in both official languages. This signature must be used in conjunction with the Canada Wordmark.

The guidelines for the use of FIP images are quite specific and FIP usage is restricted to official Government of Canada applications only.

The use of English first or French first language versions of the DFAIT or Government of Canada signature depends on the language of the product, and the location of use. Please consult the guidelines stated above concerning the language versions and location of use.

Foreign Affairs and International Trade Canada signature (color)

English signature first
(jpeg)

(gif)

French signature first
 (jpeg)

(gif)

Foreign Affairs and International Trade Canada signature (black)

English signature first
(jpeg)

(gif)

French signature first
(jpeg)

(gif)

The Government of Canada signature

This signature must be used in conjunction with the Canada Wordmark.

The use of English first or French first language versions of the Government of Canada signature depends on the language of the product, and the location of use. Please consult the guidelines stated above concerning the language versions and location of use.

When the Government of Canada signature should be used instead of the FAC signature:
The "Government of Canada" signature should be used to identify two or more institutions. 

English signature first
(jpeg)

(gif)

French signature first
(jpeg)

(gif)


The Canada Wordmark

The Canada Wordmark is the global corporate symbol of the Government of Canada. It should be used in association with FAC's signature, with the Government of Canada signature or with the Coat of Arms. The Canada Wordmark has been defined as the dominant symbol of federal identity -- this aspect should be reflected when presenting the Wordmark.

Saving signatures: Right click on the image and from the drop down menu, click on 'Save picture as' and choose a folder on your computer to save it to.

Canada Wordmark (color)

Canada Wordmark (black)